To select the members of Extel’s 2026 Developed Europe Sales Team, we invited participants in the broader research survey to rate the firms on their generalist and specialist sales teams.

For Best Generalist Sales, voters rated firms on 6 attributes: adding value to research, global context, idea generation, market knowledge and feel, service and responsiveness, and understanding client needs. We received responses from some 1,522 buy-side money managers at 767 firms.

The Generalist Sales Leaders table was calculated by adding together a firm’s overall scores within each attribute to produce a table of the top ten firms. Voters are required to meet eligibility requirements, and all ballots are subject to review by Extel’s Research Operations Group.

For Best Specialist Sales, we received responses from 2,459 money managers at 983 firms. Voters rated the specialist salespeople in each research sector on a scale from 1-5. A numerical score for each sector was produced by weighting each vote based on both the responding firm’s European equity commissions and their rating.

Using those scores, ranks were then determined. The specialist salespeople were designated runners‐up when their scores came within 35 percent of the third-place scores.

Voters are required to meet eligibility requirements, and all ballots are subject to review by the Extel Operations Group.